Hi, I'm Fernando a Product Designer, I help founders & product managers to de-risk your product by refining ideas through multiple design explorations and user research, before you commit to development.

See my approach

See my approach

My design philosophy: Beauty is a function — design must be useful for both users and the business.
My design philosophy: Beauty is a function — design must be useful for both users and the business.
My design philosophy: Beauty is a function — design must be useful for both users and the business.
Before we start, we'll answer the critical questions: What's the business objective? Who are the users?
Before we start, we'll answer the critical questions: What's the business objective? Who are the users?
Before we start, we'll answer the critical questions: What's the business objective? Who are the users?
With this clarity, I combine user research, strategic frameworks, and design exploration to create beautiful designs and build a clear product strategy.
With this clarity, I combine user research, strategic frameworks, and design exploration to create beautiful designs and build a clear product strategy.
With this clarity, I combine user research, strategic frameworks, and design exploration to create beautiful designs and build a clear product strategy.

Strategy & Frameworks

Strategy & Frameworks

UIUX Design

UIUX Design

Prototyping

Prototyping

AI Fluency

AI Fluency

User Research

User Research

Design systems

Design systems

Contact

If you’d like to discuss your project, email me at ernandostr@gmail.com with a brief overview and your project objectives.

Send email to Fernando

Send email to Fernando